Today we are here to make you learn how to create high converting eCommerce landing pages by using 4 essential elements.
Although it takes effort to build landing pages, they are simple to produce.
It is critical that you learn how to create an effective landing page that caters to the needs of customers. To phrase it somewhat differently, we’re creating something that is not just pleasing to the eye, but helpful as well.
The secret to making the process simpler and more accessible to others is having your landing page as well known as possible.
In this article you’ll be exploring the fundamentals of building a landing page and how to create a high converting landing page. So make sure you read till the end.
Without any further ado, let’s begin.
An overview : Landing pages of an eCommerce website
A great ecommerce landing page is designed to help fulfil company or marketing development goals by boosting conversion rates. A landing page may be a homepage or another page that is specifically designed for a campaign, promotion, or sale.
When users arrive at a website while using search engines, they may have difficulty differentiating between landing pages as well as other kinds of sites.
The campaign’s success hinges on two key factors: who comes to your webpage and why you should have a web page. High-ranking search results usually cause new websites to appear organically, while word-of-mouth online discovery is usually how people find new websites.
Every page serves a different function.
To achieve the stated goal, just one function is required: conversion. Please feel free to utilise this to increase the general traffic to your site.
This is one of the best landing pages we have seen so far. To Nigella Lawson, this gift is being given since she is a chef well-known to the public.
In reality, the design is being used to meet two conversion objectives with a singular creative approach.
In the beginning, she is in the process of spreading the news about her upcoming performance with Nigella Lawson. The simple headline, brief explanation, and obvious call-to-action are all built into the design.
Additional, in addition, is an additional CTA button which encourages the user to look for recipes on the site.
This is a fantastic landing page design, since it incorporates all of the crucial elements. Let’s first talk about how it benefits your eCommerce company, shall we?
How to boost eCommerce conversions using a landing page
The first step is to clearly identify the primary objective of your landing page. Would you want to boost your email list? Is it time to launch a new product? Offer a discounted subscription service?
Remember what message you want to send your consumers while designing your product. Once you’ve accomplished your goal. There are many ways you may assist someone with their issue if you have something they can use – whether it be a newsletter subscription, fresh blogs, or news on newly released products.
You may begin keyword research after you have completed your keyword study. Customers use search bars to look for solutions to the questions your product, offer, or newsletter may answer.
Before beginning work on your landing page, you should first identify your target audience, marketing message, and keyword phrases. Planning ahead can benefit you since you’ll have a list of things to include when creating videos: forms, sales pitch video clips, and CTA videos and forms.
There are four basic components that all exceptional landing pages have in common. Each of the ideas may be examined separately.
4 elements to include in high converting eCommerce landing pages
Make sure you include the following three aspects into your eCommerce landing pages to create an eCommerce website that pulls in more revenue than you could possibly think.
Use a catchy headline
The title is what visitors to your site will see first. This will cause them to have interest, to pay attention, and to understand what you are presenting.
It’s what encourages your audience to understand your products and services or encourages them to go on.
In order to get the reader’s attention, your title should grab it.
The headline must include the information about what the product / service is about in order to convey this to the reader.
A good headline should be succinct. Keep your words to a reasonable number, such as 20.
More information is provided with each picture of a service or product, so you don’t have to splurge as much money and time on the material in the body copy.
Add interactive visual content
Effective landing pages need visual material. It is estimated that images are processed sixty thousand times faster than text. Your landing page’s images will influence your visitors as soon as they arrive.
Make sure your photos are large so you can choose and position them easily. Relevance of pictures implies that the images should indeed be provided. A landing page for a physical product should include a picture of the product.
Convincing an internet user of the importance of your product or service should begin with captivating the user’s attention with an attractive picture.
It must have high quality pictures.
Pay attention to the quality of the visuals you want to provide. You won’t find either stock images or fast and simple Photoshop work here.
Add your customers’ pain points
Addressing the issue of pain? It seems very confusing.
Yes. However, the word “pain” is deliberately vague, since it is an inherently subjective notion. When in pain, people try to find ways to reduce or prevent it. Regardless of what service or product is provided, they may help alleviate pain. If you can encourage someone to think about their sadness, then there is a good probability you’ll increase your conversion.
In your comments, and throughout the article, include instances of suffering. Because suffering is such a strong human element, testimonies that focus on it often have a tremendous emotional impact. Deal with the pain. You are alleviating suffering by providing your service or offering your goods. Use a solution for a problem!
Allow customer to contact you
Is your company a total fraud? After you have all that information included on your homepage, put it there.
A wide variety of communication choices are provided by persuasive landing sites, including an email address, a contact number, a geographical address, and a contact form.
Pop-up windows have been seen on certain websites to provide consumers with the option of speaking with a customer service representative. My level of trust in the company and in my conversion funnel will be greatly affected by these results.
Let your people know you are a genuine business by giving evidence that you are authentic. The presence of both a geographical place and a contact number is frequently necessary.
Beneficial discussions are not necessary. On the Internet, there is considerable discussion about the usage of live chat. If you want to keep using it, come up with reasonable reasons for your actions.
It is completely up to you to determine which of your site’s features your visitors have to contact you about. The conversion procedure is very easy. When contact is simpler for visitors, they are more likely to take action.
That was all for today!
Aside from the components listed above, there are a number of additional elements that may be used to create high-converting eCommerce landing pages as well.
We hope you have found this post to be very helpful. Thank you for taking the time to read this.
Shaista Siddique is a passionate creative content writer at Codup.co. She has a habit of reading and writing and this habit makes her life meaningful and soothes her.